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Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including ''Whatever You Think, Think The Opposite'' and ''It's Not How Good You Are, It's How Good You Want To Be''. ==Career== In 1987 Arden was appointed Executive Creative Director of Saatchi & Saatchi after having spent 14 years with the agency, handling the accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways ads continue to be remembered as one of their greatest ever advertising campaigns, changing the fortunes of the airline. "Arden was the ringmaster behind the whole creative circus that saw British Airways become 'The World's Favourite Airline', The Independent become the new intelligentsia's favourite newspaper, Margaret Thatcher the nation's favourite leader and Silk Cut their favourite fag."〔Dave Trott, The Independent (Tribute: A legend who was never dull, ordinary or safe ) 〕 "Tempestuous advertising director who thought up memorable campaigns for Silk Cut, BA and The Independent" (Times Online ) Arden chose to leave Saatchi & Saatchi in 1992 but remained a key consultant for the agency until 1995. After leaving Saatchi's, Arden set up, with his daughter-in-law and her brother, the company called Arden, Sutherland-Dodd, beginning a new career as a Director of commercials. He also contributed a regular column to The Independent. Arden always had a strong interest in photography and in 2003, together with his wife Toni, set up a gallery - Arden & Anstruther - in Petworth, near their home in West Sussex. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paul Arden」の詳細全文を読む スポンサード リンク
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